KINFOLK

Brand Identity // Package Design // Web

Kinfolk Coffee Co. is a warm and inviting company based out of Fort Worth, Texas, that roasts good coffee and cares about connection. They are more than just a coffee company, they are a community. This brand portrays the concept of inclusivity through messaging and supporting visuals. Coffee beans, cacao plants, and birds to represent the saying, “birds of a feather flock together.” They believe that coffee has a unique way of bringing people together.

TONE WORDS

  • Warm

  • Industrial

  • Hip

  • Rustic

  • Welcoming

DELIVERABLES

  • Logo

  • Packaging

  • Merch

  • Website

  • Branding

TARGET AUDIENCE

  • Ages 20-35

  • Gender Neutral

  • Middle Working Class

  • Everyman Archetype

  • Wing Creator Archetype

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NOMAD