NOMAD
Brand Identity // Illustration // Web
Nomad is a motorcycle company based out of South Dakota that is geared toward the bold and adventurous rider and outdoor enthusiast. With the explorer archetype, Nomad isnt just a brand it’s a lifestyle. The brand carries across bikes, apparel, riding gear, and even a neighborhood bar concept.
This visual identity was created for those who respect the vintage classics but craves the precision of modern design and engineering. It pays homage to the past while embracing the future.
“Ride Free, Live Wild.”
TONE WORDS
Retro
Earthy
Adventurous
Vintage
Timeless
DELIVERABLES
Logo
Merch
Website
Branding
Advertising
In collaboration with Kathryn Herrera & Sarmad Adelakun
TARGET AUDIENCE
Explorer Archetype
Men age 25-45
Moderate to high income
Free spirits
Thrill seekers