NOMAD

Brand Identity // Illustration // Web

Nomad is a motorcycle company based out of South Dakota that is geared toward the bold and adventurous rider and outdoor enthusiast. With the explorer archetype, Nomad isnt just a brand it’s a lifestyle. The brand carries across bikes, apparel, riding gear, and even a neighborhood bar concept.

This visual identity was created for those who respect the vintage classics but craves the precision of modern design and engineering. It pays homage to the past while embracing the future.

“Ride Free, Live Wild.”

TONE WORDS

  • Retro

  • Earthy

  • Adventurous

  • Vintage

  • Timeless

DELIVERABLES

  • Logo

  • Merch

  • Website

  • Branding

  • Advertising

In collaboration with Kathryn Herrera & Sarmad Adelakun

TARGET AUDIENCE

  • Explorer Archetype

  • Men age 25-45

  • Moderate to high income

  • Free spirits

  • Thrill seekers

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