TEXAS HORIZON

LOGO DESIGN // PACKAGING

This logo and label re-design solution for Texas Horizon kept the heart of the South in it’s brand while updated the packaging design from it’s once easily forgettable label that blended in on the shelf.The visuals show a fun pepper-cactus logo, indigenous pattern, and big sun on the horizon. Everything’s bigger in Texas, right?

The merging of the pepper and cactus represents the relationship between the creators of this delicious traditional salsa recipe and the earth that provides and nourishes us. The visual design of this re-brand toes the edge of rich mexican heritage inspired maximalism and a touch of simple modernity with it’s clean lines, gentle colors, and design consistency in each perfectly packaged salsa jar