CASTRO
Logo Design // Brand Identity
Castro is a criminal defense law firm based out of San Antonio, Texas, that wanted a logo re-design that was not generic and represented their company values. The lion mascot represents their strength, while the sword and shield represents power and protection. It gives the brand a powerful feel, and speaks to the firm’s protection of peoples rights and hero archetype, The serif typeface and color palette gives the complete logo package a sophisticated, modern, and capable touch.
TONE WORDS
Strong
Courageous
Protective
Sophisticated
Established
DELIVERABLES
Brand Identity
Mockups
Logo Design
TARGET AUDIENCE
Men
Ages 20+
Hero Archetype
Upper class income