CASTRO

Logo Design // Brand Identity

Castro is a criminal defense law firm based out of San Antonio, Texas, that wanted a logo re-design that was not generic and represented their company values. The lion mascot represents their strength, while the sword and shield represents power and protection. It gives the brand a powerful feel, and speaks to the firm’s protection of peoples rights and hero archetype, The serif typeface and color palette gives the complete logo package a sophisticated, modern, and capable touch.

TONE WORDS

  • Strong

  • Courageous

  • Protective

  • Sophisticated

  • Established

DELIVERABLES

  • Brand Identity

  • Mockups

  • Logo Design

TARGET AUDIENCE

  • Men

  • Ages 20+

  • Hero Archetype

  • Upper class income

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