GINKGO

Logo Design // Publication

Ginkgo Paper Co. is a paper mill that focuses on sustainability and transparency.This campaign includes a booklet and poster to raise awareness of the effects of paper production on the environment, and educate people on the actions Ginkgo is making to reduce it’s carbon footprint. It also introduces a new line of natural and sustainibly sourced paper varieties that come in different textures and colors with test samples attached. This called for a neutral color palette with a pop of blue. The visuals have a inviting yet sophisticated touch to it. The slogan “Reduce Waste, Save Lives” is shows through the sketched style animal graphics showcased throughout the publication. This solution is meant to remind the viewer that they aren’t alone on this planet, and be a call to action to take care of the creatures we inhabit this earth with.